McDonald's Keeping the Kosher "Blues" at Bay
The chief Rabbi of Tel Aviv, Israel Meir Lau, has recently convinced McDonald's to change the background color of their trademark golden arches from the usual red to a new blue (a first for the corporation) at two locations in Tel Aviv to assure diners that their burgers and fries are kosher and that the entire branch is strict in all other practices, such as staying closed during Shabbat.
The new signs will also feature the word "kosher" written in both Hebrew and in English, so as not to have any confusion when it comes to determining if a particular McDonald's is kosher or not. Rabbi Lau was particularly "worried people would be confused, especially tourists who do not know Hebrew" if there was no distinction between the 100+ outlets in Israel that are not "strict" kosher and the 12 that are. "Blue is the sky, blue is the flag of Israel, and blue is not red," Rabbi Lau said. "There must be a clear and sharp difference."
It is probable that in the future this change will go into effect at other McDonald's locations in Israel and pave the way for the building of brand new kosher locations as well.
I haven't eaten a meal at a fast food chain in a very long time (save for a couple occasions when I had no other choice, and McDonald's wasn't even the "restaurant" that I went to) because, according to my taste buds, their food is disgusting and their business practices are repulsive. Even if McDonald's made it clear as day to me that a particular location was kosher, they would still have to survive without getting my business (which of course they will). However, it is nice to know that even a Rabbi can influence such a big corporation as McDonald's, as I am sure they would not have seen a problem if he didn't point it out to them. Yasher Koach to Rabbi Lau then, but I would much rather McDonald's not exist in the Promised Land at all; it puts a blemish on the holiness that I ascribe to Israel, and puts a blemish on modern society in general. McDonald's feeds on the dependence that its customers have on their food, therefore making the food as addictive and unhealthy as possible, because as we all know, unhealthy foods always seems to taste the best.
(Quotes taken from an article found on Yahoo!)