Friday, January 20, 2006

I Can't Believe It's Not Treifa (previously 'Kosher Product Spotlight')

So I'm changing this section's title to 'I Can't Believe It's Not Treifa' because, first of all, it's more catchy, and secondly because that's more the focus of this section (i.e. to publicize products that are so tasty/healthy/earth-conscious/'munchies-qualified' that you're thanking your lucky stars that they're kosher).

This week's feature is Tofutti's Tofutti Cuties. They're half the size of traditional ice-cream sandwiches, but are, like, twice as satisfying. And being dairy-free (vegan), without butterfat or cholesterol, and completely trans fat free, they even sound kind of healthy. Cuties are Tofutti's best selling product, and after initial success with traditional flavors like 'vanilla,' Tofutti innovated much-needed new ice-cream sandwich flavors. If you haven't tasted the mint-chip or peanut butter Cuties yet, they are seriously TO DIE FOR.

Tofutti Cuties are availabe in town at the Food Bin, Staff of Life, and New Leaf. For more info, visit Tofutti's website at

For those interested, the blessings on a Cutie are "borei minei m'zonot" and "al ha'michya."


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