JewCSC Fashion

Our own UCSC Chabad House has joined the ranks of Hipster Judaism's fashion elite this week with the opening of their own online store, where you can buy an array of clothing and other items, including shirts emblazoned with the face of little Mendel Chein, "Everyone loves a Jewish slug" pink raglan hoodies, and even JewCSC beer steins and trucker hats.

Over the past couple years, online operations such as Sarah Lefton's SF-based Jewish Fashion Conspiracy (which reinvented the Chanuka bush), Sara Schwimmer's Chosen Couture, and the Jewschool Store (along with more random ventures like Who's Your Rabbi) have brought Jewish identity into a whole new realm.

The trend has even influenced the mainstream market, with companies like Urban Outfitters producing the popular "Everyone loves a Jewish girl" shirts, and more recently Old Navy has a fresh collection of "Kiss and Tel Aviv" shirts for the summer. Young, hip Jews have started to wear their Jewish identity on their collective sleeve, literally.

Of course, while all the clothing in Chabad's online store is hip, it is also modest. No Chanuka bushes here. Shirts range from $14.99-20, other items vary. Check it out at CafePress.com/JewCSC.